Why Social Media Presence is Important for Companies

Why social media presence is important for ALL brands and companies: 

As you know, almost all companies and brands, now have social media pages. Why is that? Why is it that all companies, even the ones NOT selling products through social media, have a SM page?

Well the answer is quite simple. Companies want to build a relationship with their customers, employees, suppliers, and whoever is a stakeholder. Social media has been both extremely beneficial and has negatively impacted a lot of brands. This form of media allows a company to use a voice and tone they may have not been able to in traditional media. “Online brand communities represent a network of relationships between consumers and the brand, product, fellow consumers, and the marketer” (McAlexander, Schouten, & Koenig, 2002, p. 39) Unfortunately, with social media a company also gives up certain share of the voice and instead allows their customers and users to take that position.

Lets take a look at the pros and cons of social media for brands and companies:

Platforms like Twitter, Facebook, and Instagram allows a company to speak directly to customers. Literally, in the sense that they are able to respond to customers almost immediately. Figuratively as in, they are able to reach a specific target market easier than ever before. Social media allows a company to quickly solve a problem or question a customer might be having. With a simple reply to a post, a company can improve their customer services dramatically. SM has allowed brands to not only reach mass audiences for a cheaper price than traditional media but has allowed companies to get the customer involved. By creating a “movement”, if you will, using specific hashtags on twitter and Instagram, companies can now allow customers to be involved in their story telling. If you take a look at brands like Nike, Guess, Calvin Klein and many others, you will see that they have done this. By creating a social media campaign like “In #MyCalvins ” brands give their customer the opportunity to get involved. Users are eager to feel as though they apart of something bigger than them. They want to feel as though they are involved and social media is the best platform to allow a brand to connect to their customer.

Why it is important for ALL brands and companies to have a social media presence?

Along with all the benefits social media provides, there are also negative aspects of it. As a company, you are giving up share of voice on social media by allowing customers to post their own comments on your page. This can negatively impact your company. So often, there are unhappy customers who will post negative postings and reviews which will be visible to other customers, investors and other stakeholders. It is sort of like airing out your dirty laundry. Take for example Zara, one of the biggest fast fashion retailers in the world. An extreme online social media presence but one tweet and the brand was all over the news due to a woman finding a mouse tail sewn in her dress. These are the things that a company must be on the constant look for and be able to address these issues immediately. By responding to consumers negative comments, it can help companies improve on certain aspects of their company or simply do damage control before something has gotten out of hand. These are the times that a company can take initiative and improve on their company based on what the customer wants from them.

Adweek posted an article on how to deal with negative comments on your brands social media page that can be extremely useful for companies : http://www.adweek.com/digital/how-to-deal-with-negative-facebook-comments/

All in all, social media is a benefit for all companies, be it a clothing brand, automotive supplier or nail salon. It allows companies to promote for a cheaper price than traditional, improve on their customer service and target the exact audience they wish to reach.

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New Year, New Projects!

Happy Belated New Year!

Its been a fun holiday break, but I am finally back and ready to take on the new year full throttle. I know I’m about 18 days late but I have been preoccupied with the start of the new semester and work projects. I wanted to talk about my new year plans and what I’m currently learning and reading about. This is more of a personal post with sprinkles of marketing info here and there.

Before I go on to list my full schedule, I wanted to talk about what I’m currently working on during my free time. Since graduation is creeping up on me, I have been searching for jobs constantly! Im looking to go into Entertainment/Music, fashion, sports, new media, or cosmetics industries. I have been looking in cities all across the united states. Im extremely hopeful and motivated I will find something I really love and have a passion for, working for a brand I believe in. I know the job hunting process can be extremely stressful and difficult but with websites like Indeed.com and MediaBistro.com it’s made a lot easier! If anyone is going through the same process and needs any help, I would love to provide any advice I can offer, just comment below!

With that being said, here is what else I’m doing….

Current Book I’m reading: The code of the extraordinary mind by Vishen Lakhiani. Although I have just started reading this book, it has opened my mind in ways nothing else has. I strongly recommend you purchase it as soon as possible! Its a great book for self discovery and realization. It is beautifully written and so eye opening! I can’t wait to continue reading.

The code of the extraordinary mind

 

Current Classes I’m taking: 

  • Digital Analytics & Content Marketing– So far, I’m obsessed with this class. It is my last and only marketing class this semester. It focuses on social media marketing (Selling and promoting products and brands via social media platforms), SEO, content marketing and many related topics. I will be working on a lot of projects during this semester in this class which I will be posting and sharing on here in the near future.
  • Managerial Communications- this class allows you to learn the best methods of communicating in a business environment and within an organization.
  • Corporate responsibility- Responsibility that a corporation (or any business really) has towards its stakeholders. What is ethical and what is the best way to maximize stakeholder value.
  • Business policy & strategy- What determines the success of certain corporations and the failure of others? Learning what can be done about a companies problems and strategizing the best options for a companies success.
  • Managerial Economics & Business strategy: Discusses price theory with business applications, Market structures and pricing strategies.

Where I am currently working at: Since I have five classes, as opposed to six this semester, I have decided to return to my freelance position as a website content manager for a local jeweler. Using a CMS, I created her business website and managed it this past summer. With the extra free time I have now, I decided there are many improvements to be done and have taken on this role once again. I will be working on JanLevinRedesigned.com as well as another Ecommerce site for her jewelry line. I will be posting updates throughout my blog.

 

On top of all the above, I am trying to get to the gym at least 5 times a week, (Pray for me) as well as update this blog once a week. I will be posting responses to questions I get via tumblr, Instagram and twitter on here about marketing, beauty, fashion and other related topics. Thank you for listening!

Hoping everyone’s new year is off to a great start!

Until Next Time….

JD.

 

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