Where are your athletes Lululemon?

WHERE ARE YOUR ATHLETES LULULEMON?

That, is exactly what came to my mind not only yesterday as I stepped into the retail store but every time I make my way past it. I am the first to tell you that I am a fan of their products, yes! I enjoy wearing their $120 “Fast & Free ” pants. In fact, I have them in 4 colorways, and even a few pairs in the same color. There is no doubt that the quality of their apparel is subpar when it comes to working out. Heck, I even wear them on a daily basis when I want to run errands or simply be comfortable.

But I have noticed, its not their product that is lacking diversity and quality but their branding and advertising. Now, I am no genius, surely their ‘unique’ marketing strategy is and was well thought out but maybe just maybe they should take a step in the Nike direction.

Going back to my in store experience, (and need I remind you, this is simply consumer insight from a marketing major) I decided to snapchat my thoughts to a few friends. I noticed the store had about 3, maybe 4, photos hanging up on the wall. One of which was what looked to me as a crossfit trainer, the other was a photo of two buildings (aerial view). As I viewed snapped these photos, my friends got back to me (A few of which were guys who are huge Nike fans). Their responses to me consisted of:

“I’ve never been to Lululemon.”

“Don’t they just sell yoga stuff pretty much?”

“Yah, not many of my friends shop at Lululemon.”

I realized herein lies the problem. Lululemon had branded themselves as simply “Yoga” wear for women. Though, that is precisely what they sell, they have SO much more. My friends and I don’t do yoga, but we sure love to wear Lululemon when we run or train.

Now, this all brings me to  my original thought….WHERE ARE YOUR ATHLETES LULULEMON? As a huge Nike fan, I realize how important athletes endorsing active wear is. I realize that when I purchase a new pair of Nike shoes, I feel like I myself, am an athlete. I feel like I myself can run the distance, shoot the ball, win the tennis match (Even if I can’t).

Athletes endorsing Active wear brands is extremely important. Yes Lululemon wants to target the Yogis but why not also attract the men and women who are sports fans, who are athletes themselves? I am a firm believer that with the right branding, comes the mass consumers. I think it is time for Lululemon to get on board with what has been working best in the industry. The misconception that Lululemon only has products for “women who do yoga” needs to be broken if they want to increase their sales. They are competing with the biggest retail brands in the world (Nike, Adidas, Under Armour) yet they are staying stagnant in their marketing strategies. I have yet to see a Lulu advertisement that drives me, that makes me want to get up, put my running pants on and go for a jog. This is the type of movement they are missing.

http://news.nike.com/athletes 

http://shop.lululemon.com/ambassadors/_/N-1z141e2

With all that being said, I personally believe that Lululemon needs to take athletes under their wing and really step up their game. Simply having Quality “workout” clothes isn’t going to cut it, they need to bring people in, make it an experience!

Where are your athletes lululemonNike website

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Graduation

Firstly, I want to apologize for my lack of postings, I was extremely busy finishing up my very last semester of undergrad and….Mama I did it!! I finally walked across that stage and got my diploma!! (Well, its in the mail but it will be here shortly). I want to show you all my super cool grad cap…. For those who don’t understand the reference, the artwork is from the Kanye West album “Graduation” (Symbolic, I know) and I personalized it by adding my own name, the M block on the bears sweater, and Digital Marketing where the parental advisory warning should be. Here is a side by side:

 

tumblr_op8z2qwJVg1qf78qgo1_1280graduation final

 

 

 

 

 

 

 

 

 

 

So, now that this chapter of my life has been completed….whats next you ask?

Well, If I told you I knew the answer to that, I would be lying. It’s okay that I don’t though. I have decided that this month of May is going to be my break month. Any traveling or relaxing I may have in mind, I will use this month to take advantage of that. I will also be looking into job offers and weighing out my options.

I have been greatly considering going on a mission trip. This has been something I have wanted to do for a while and I might actually have the time to do it now.

As I have stated before, I am actively looking in the Los Angeles area (but also open to other places depending on the offer). I have recently started working with a couple recruiting agencies but have to be out there in order to get something solid going.

Come June/July, I will be looking into making my move out in the Los Angeles area. If you know me, you know that I am certainly not a planner, not because I like chaos but because I think planning will get you a  slap in the face. Ive certainly noticed that each time I try to plan something, life comes at you and changes quickly. Instead, I create timelines and outlines of what I hope will happen and what I should try to accomplish. I know that these goals can certainly change or not be met but its good to have some sort of guidance as to what I want in life.

I will be trying to post at least weekly with topics related to my personal life, such as this post, or marketing topics I read about in the headlines and etc.

Until next time…..

JD.

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