Student Best Practices in Digital Marketing

Student Best Practices in Digital Marketing:

Firstly, I will tell you how I was introduced to the world of marketing and how I decided to major in it….

HOW:

Back in 2011, I decided to open up my first “website”, if you will. Technically, it was a tumblr account but I had my own URL and posts, so it felt like a website at the time. I was able to use this site to express my interests, wants, and  photography. I became slightly addicted. fast forward to today, October 2016, my Tumblr blog has gained thousands and thousands of followers and gained the attention of several celebrities including but not limited to social media queen, Kylie Jenner.

(http://Heavenly-things.tumblr.com)

I became good at social media. (Is that a thing? like, aren’t all millennials good at social media?) I gained followers throughout all social media platforms. Well, I learned about marketing in that way. To simply put it, I learned what people wanted most. I learned how to market myself best.

Student Best Practices in Digital Marketing         Student Best Practices in Digital Marketing

Student Best Practices in Digital Marketing

WHY:

Why I decided to major in marketing is simple. I learned to market myself and my blog and I realized I had a vision for it. Every time I stepped into a store, I was focused on the packaging and the advertising aspect. I was insanely inspired by how an image can influence someones purchase decisions, including my own. Athletes endorsing Nike, Supermodels in Victoria’s Secret campaigns, Gorgeous Bombshells in Guess ads. I loved ALL of it! I was intrigued by how store layouts, images and colors allured shoppers.

I have a creative mind but also an analytical one, so marketing was an easy major to choose. A lot of students in college decide on a major based on salary, or what their parents want them to do. Me, I picked something that I was not only good at, but really enjoyed.

WHAT TO DO AS A STUDENT?

The best thing I have ever done is not only take initiative in creating my own online space and social media accounts but completing an internship with an all time favorite company of mine and following these simple steps…

If theres any advice I can offer is:

  1. Network– Always compose yourself in a professional and business-like manor. Be friendly, you never ever know who you could meet and what they can teach you. If you’re not as outgoing as I may be, learn to simply start a conversation and don’t be nervous. If you’re speaking to someone about something you both have a passion in, conversation should flow easily.
  2. Set Goals- Don’t be afraid to set a goal you’re afraid of. By that, I mean think of what you want to achieve in your professional career, what it may take to get there and start trying to achieve it. Set short term goals like learning how to better your online presence, learning photoshop, etc. Set long term goals such as working at a company you really love and are inspired by. These goals will not only keep you on track but will help you realize what you truly want to accomplish and how you will go about doing so.
  3. Do Research- We live in the age of the internet, the world is literally at our fingertips, utilize it! I’ve probably learned way more about my major or my industry by doing my own research than I have learned in my classes. Research about your favorite companies, who works there, how they are doing financially, etc. Find out why companies function the way they do, why certain ones are more successful than others. This will help you stay ahead of the competition.
  4. Learn technical skills: Because classes like learning photoshop are expensive and not always required for your major, you should take it upon to learn how to use this tool. Photoshop is a widely used software and can be extremely beneficial to you when applying for jobs. If that is too artsy for you, learn how to code! There are plenty of free websites that can help you learn basic principals of coding. (Codeacademy.com). These technical tools not only useful for your own blogs and websites but put you above most of your competition.
  5. Have fun with it- Although it is last on my list, it is also my favorite. If you are choosing this major because you think it will make you money, if you had nothing else to choose, you won’t be successful. You need to LOVE what you do and everything else will follow. Create blogs about your interest (this will defiantly help you in the digital marketing field), connect with others who are also majoring in Digital Marketing, start a club; whatever it is, have fun with it!

 

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Best methods of programmatic display buying

WARNING:  I am by no means a communications major and english is technically my second language so you will be enjoying: run on sentences  (they’re worth it I promise), misplaced commas, terrible spelling and so on and so forth!

Best Methods of Programmatic Display Buying:

If you’re on my blog, you must be wondering how all of this relates. For starters, I am a digital marketing student at the University of Michigan- Dearborn. I am a lover of all things art related, especially that of fashion. Again, you may be wondering, ok so? Here is the thing, if you want to have a career in the fashion marketing field like me, you’ll need to know what programmatic display buying is and the best methods of doing so.

So what is Programmatic Display Buying and how does it relate to my fashion marketing field?

Best methods of programmatic display buying

Programmatic Display buying is basically the future of how all online advertising will be done. To put it simply, it is any ad space that is purchased on a website. This can be done either by: directly buying a guaranteed space or by bidding for a certain space.

Bidding for space: Also known to marketers as Programmatic RTB. This is while a website is loading, there is an advertising space available for real time bidding. This information is then passed on to a platform that allows users to bid for this space.  The ad that wins the bid, then loads on that website! Pricing for each impression (or each person of value that views it) is determined by the demand of the ad space and what marketers are willing to pay.

Direct buying: Buying a ad space that is guaranteed to be yours with the target market that you are searching for.

Best methods of programmatic display buying

 

Ok, back to what really matters: FASHION!

We all know social media has taken over the fashion world COMPLETELY!! I mean would the Kendall Jenners and Gigi Hadids of the world be as successful in this industry without this newfound love of social media? Would Gucci have really made such an amazing comeback without social media??? Probably not, if we are being honest!

Lets assume you’re now working for an amazing fashion brand and lets assume you manage the social media aspect of the marketing department. You’re already awesome and I like you! The best thing you can invest in would be programmatic display buying. This platform saves you time, money and lots of effort, allowing you to focus on your creative execution even more so. By using this platform, you now have your budget and goals allocated to the right websites and social media platforms. It easily finds your audience and  displays your content to them! (WOW, that was easy) Using this tool can be extremely helpful because now you have more time thinking of creative ways to display your ads as opposed to doing the boring analytics and research about who you want these ads displayed to exactly. This will put you ahead of those in your industry so long as you do your part: come up with creative ways to display your products. This puts you at a great advantage because its essentially doing the hard part for you.

So, if you’re starting out in marketing and hope to work in fashion, impress your boss by presenting them with this awesome information and why you NEED it to be successful in your industry.

Best methods of programmatic display buying

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